Carla Stalling Huntington's Black Social Dance in Television Advertising: An Analytical PDF

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By Carla Stalling Huntington

The impression of dance upon shoppers has lengthy been understood via advertisers. This paintings investigates using black social dance in tv ads. masking the Fifties during the 2010s within the usa, dance is proven to supply price to manufacturers and to impact intake studies. An interdisciplinary paintings drawing upon anthropological, phenomenological and cultural theoretical techniques, the textual content offers a thought of dance for a tradition that has regularly drawn upon African-American arts to promote products.

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Black Social Dance in Television Advertising: An Analytical History by Carla Stalling Huntington

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